You’ve probably seen the list of Audie Award finalists, released by the Audio Publishers Association on February 24th, 2011.
What you may not have picked up on is that one of the nominees – Jitters – A Quirky Little Audio Book – is the product of Big Happy Family publisher Straight to Audio Productions, founded by Adele Park, who also wrote and produced Jitters.
Congratulations Adele!
Jitters is one of five audiobooks nominated in the Multi-Voiced Performance category, where it’s keeping company with productions from AudioGO (Formerly BBC Audiobooks America), Hachette Audio, L.A Theatre Works, and HarperAudio. In the past that kind of competition would have been daunting.
Now is not the past – at least not in audio publishing.
The continuing, inexorable shift to audiobook download and online promotion means that smart independent publishers are daily getting closer to being on equal footing with major publishing houses – both for potential sales and recognition. Quality material/production may yet become the single most important deciding factor in an audiobook title’s success.
Quality and excellence are what the Audies competition is all about.
To show your support for Adele Park and Jitters visit the Jitters website (traffic is always a nice gift). While you’re there, take a look at what a great job Straight to Audio Productions is doing to promote the title: audio teaser, YouTube video, free sample, beautifully done website with extensive background info – plus multiple, growing purchase opportunities (this latter thanks in part to Big Happy Family Audio).
Congratulations again to Adele Park and Straight to Audio Productions – and Good Luck!
With a tagline like “when radio and polygamy collide” how can you miss?
